Case Studies
Deep dives into
product thinking.
How I approach ambiguous problems, frame the right questions, and turn user insight into outcomes.
3Case studies
2026Latest year
PMFocus area
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Recent case studies
Apr 15, 20265 min read
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Apr 10, 20264 min read
Strengthening personalization signals in early sessions
How to improve recommendation relevance by identifying stronger inputs from user behavior and intent.
PersonalizationProduct StrategyEngagement
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Mar 28, 20263 min read
Improving onboarding clarity for first-time users
Why users were dropping off early — reframing the problem from 'too many steps' to 'unclear value.'
OnboardingUser ResearchActivation
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